Our website address is https://briightens.com and all of our prioritised pages starts with “https” only.

We understand that the privacy of our visitors is important. This privacy policy covers the following aspects of your data

  • What we collect.
  • Why we collect your data.
  • How long we keep the data.
  • Who we share your data with.
  • What rights you have over your data.

What data we collect

A Visitor can browse our website without providing any detail about himself/herself. Only when the visitor herein referred as “you”, “your” decides to give a comment on the website or reach us via the contact form, you may need to fill name, email address, website address if any and also the visitor’s IP address and browser user agent string.

We may ask you to opt in email address to subscribe to our newsletter.

Why we collect data

There are two reasons for doing that as stated below

  • To assist you better with your queries if any.
  • To prevent spam on our website.

If an anonymized string is created from your email address (also called a hash) it may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. Once your comment is approved then your profile picture will become visible to the public with your comment.

How long we keep your data

The email address collected from newsletter subscription can be stored indefinitely. However upon the request of subscriber the subscription can be terminated as well as their associated email address as well.

The data collected from contact forms is stored only uptil the time when the query of visitor is resolved. Once we resolve the query we no longer keep your data.

The data collected from comments is stored as long as the cookies are valid typically for one year. If however you delete your comment, the data associated with that is also deleted.

Who we share your data with

Your data from contact forms, newsletter subscription is not shared with any third party website, business or individual.

The data from comments may be shared with Gravatar to prevent spam.

Only if asked by law or any legal authority we may be forced to disclose the information.

What rights you have over your data

If you have left comments on our website, you can anytime request us to provide an exported file of the personal data that we hold about you that includes any data you have provided to us.

You can also request us to erase any personal data we hold about you by reaching us from our contact form. However this does not include any of the data that we are obliged to keep for legal, security purposes.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors can download, extract any location data from images on our website.


Cookies are data files which are saved on your computer or mobile by the website that you visit. These files however are not saved permanently on your device. They stay there only until their expiration time or unless deleted by you from your browser. Our website use cookies, cookies help us to recall your network preferences which enhances your overall experience in using the website.

This privacy policy covers the use of cookies by our website only. It does not include the use of cookies by other websites like The websites that we advertise or other third party websites.

We use Google Analytics to analyze our website. For analysis, Google Analytics may gather information about website use by visitors by the cookies. All the information which is gathered from our website will be used to create a detailed statistic about the use as well as the performance of our website. This really helps us to further improve our service. Google’s privacy policy is available here at https://www.google.com/policies/privacy/

Articles on our site may also include embedded content in the form of videos as well as images only. Embedded content from other websites will behave the same way as if you have visited the other site.

Additional Information


Our website also contains links to other website. These links may be found within an article. These links helps us to keep the article short and refer you to a source where if you need further information on a particular subject.

We provide link to helpful original research, studies also to product websites as well as advertised websites.

This privacy policy is valid and applies only to our website not to other websites.